Chatbots can be the solution to capture visitors and convert them into clients. This is called ” lead conversion.”
It’s well known that countless people could be your customers. But they never convert. Either because they don’t know enough about your product or they can’t get that information.
Learn how chatbots can help you increase your company’s lead conversion rate.
What are Leads?
Starting at the beginning, what are these leads?
In a nutshell, leads are potential customers. That is, people who are interested in what you are selling – your product or service.
In addition, they are people who leave their data (name, email, etc.) in exchange for information related to your product/service.
Logically, if they leave their data, it is because they want to know more about what you are offering.
What is Lead Conversion?
Now that we know what leads are. The term “lead conversion” becomes clearer.
This concept refers to the conversion of potential customers (leads) into customers.
This transformation is linked to the whole process from the moment the lead communicates with your brand until it purchases your product or service.
Lead Conversion with Artificial Intelligence
We all know the impact a strong brand can have today, and building one memorable is no easy task.
It takes a lot of effort, and it can take some time to get there. But there’s something you can do to make your company stand out in the eyes of your customers. Stay on the cutting edge of the latest trends.
In Portugal, we work with some of the biggest brands in the country, such as Millennium BCP, Banco Best, Tranquilidade, Zurich, Fidelidade, among others. What do they all have in common? A chatbot developed by Visor.ai.
If your main goal is to optimize and update your digital contact channels, having a chat window popping up for your customers can be the solution.
So, what can chatbots do for your company?
It saves you time (and money)
Desires change constantly. People who want to talk to a company now may not be willing to wait long to get a response.
Chatbots take that variable out of the equation. They are available 24/7. And they respond at any time to what your customers need. We live in the “culture of immediacy,” so people don’t like to be left waiting.
In addition, chatbots can qualify leads and send you the interactions that could actually result in customers. So. it would save you a lot of time and prevent you from losing those potential customers to your competitors.
Build your brand image
When you’re developing your brand, it’s important to know what direction you want to go in.
In addition to creating a “face” for your company, it is important to know what tone to adopt. This will depend on the type of customer you have – your persona. Whether they are of a higher age group or not, what media they use most, what kind of problems they want to solve, etc.
That said, your chatbot is more than an assistant. It is a means of representing your brand. Therefore, you need to customize it as such. Adopting your company colors is one example.
Make it “human-like”
One of the greatest advantages of chatbots is how they “talk” like a human, making users almost forget they’re talking to a robot.
This gives you the possibility to create a personality for your chatbot. You can make it cool, funny, and/or really polite to your users.
Haven’t we all crossed paths with a grumpy assistant sometime in our customer journey?
You can power your virtual assistant with a human tone and set it up to sound like a friend, improving proximity between the brand and the user.
If people love your brand and feel close to it, you’ll be the first in their minds when they need something you provide.
Measure customer satisfaction
We all know the frustration of not completing an online purchase for some reason and leaving the process halfway through and leaving, right?
Nowadays, you have to provide an amazing experience to win over the customer subtly.
People are impatient and want immediate answers. With a chatbot, you can even measure the satisfaction level of users and avoid frustrating them with poor service by providing quick and assertive answers.
Additionally, chatbots are grammatically correct in a fascinating way. Goodbye to the problems of misspellings!
To sum up, you are now left with some ideas in which a chatbot can take your company to the next level in Customer Support.
More than just answering your customer’s questions, you are building a strong presence, your image, and making sure you have satisfied customers.