WhatsApp Chatbot: How to Win with This Innovative Channel
WhatsApp is one of the most used communication apps in the world, with over 2 million users.
Most likely, like me, you have the app on your smartphone. So if you have it and use it daily, why not do the same in your company?
In this article, you will learn some information about WhatsApp and the reasons why your company should join this means of contact.
WhatsApp: the communications channel with the most traffic
WhatsApp is an instant messaging app and also features functions like voice and video calls.
Although Facebook is the most popular social network, WhatsApp leads as the most widely used communication app on mobile devices since 2019.
If you think about it, count the messages you exchange with a particular person. Now multiply by two billion people. That’s a lot of messages, don’t you think?
It’s an app that comes with us anywhere and keeps us connected to who we want. For this reason, it’s currently the app with the most traffic.
So, if there’s so much adherence to this communication channel and your company wants to be where your customers are, it just makes sense to adhere to WhatsApp.
Why Bet on Digital Channels?
Keeping in touch with customers is the most effective way to keep them involved and interested in your brand.
According to studies by the National Institute of Statistics, revenues from Internet services have increased exponentially when compared to television.
Source: Instituto Nacional de Estatística.
The greater expenditure on Internet access is a significant indicator of Portuguese preference. They increasingly preferred digital means of communication over traditional ones.
Digital media have many advantages. Besides having information available anywhere, they’re faster and more efficient. The user gets exactly what he is looking for instantly.
Still, within the “Internet” category, mobile access has the predominance, as opposed to fixed.
Therefore, considering that customers increasingly use their mobile devices, it’s clear that your company must bet on digital channels.
7 Reasons to Invest in WhatsApp as a Contact Channel
By adding digital media and the app with more use, it becomes clear which option your company should follow.
But why should your company use WhatsApp?
It shows your customers that you’re willing to serve them in any situation because you’re always with them.
Automation of Interactions
The most advantageous factor of a chatbot is to be able to speak for yourself and your team. By programming the answers you want to give, it automates your interactions. So you don’t need to have human assistants dedicated to chatting full-time because you have your virtual assistant.
Fast Customer Support
According to Salesforce, 69% of consumers prefer to talk via Chat. This preference is justified by the fact that it is the quickest way to contact a brand.
With the information you get from customers, you can customize your service. Thus, you can direct them with products that fit your profile or that may be interesting to explore.
WhatsApp, with its encryption technology, only allows the sender and recipient to access the information that has been exchanged.
Although many companies use chatbots for customer support, they can also generate some sales. The disclosure of the products made indirectly or directly by the bot, arouses curiosity, and possible purchase interest by customers.
Increase in customer satisfaction
Have a fast and efficient service, and you’ll see that customers will have no complaints about your service.
WhatsApp on Visor.ai Chatbot
Visor.ai provides a solution for automating interactions, using Artificial Intelligence.
In other words, it offers a chatbot that can be integrated into any platform you want. From your website, Facebook Messenger or WhatsApp, choose the platform that Visor.ai has the solution.
The first companies Visor.ai worked with and still works privileged Facebook Messenger. This decision makes perfect sense as it is the most widely used social network in the world.
However, as time goes on, more and more customers are looking to integrate their chatbots into WhatsApp.
WhatsApp Business API
WhatsApp integration into the Visor.ai platform is possible thanks to WhatsApp Business API.
This interface was released in 2018 and had been winning over medium and large companies ever since.
The ability to scale communications by automating interactions is an increasingly important factor for companies.
With this integration, you can benefit from a hybrid solution. We call it hybrid because you can have the chatbot and Live Chat together.
Live Chat is a feature of Visor.ai that provides human assistance. That is, in the most complex cases, where the chatbot has doubts in the answer, it redirects to a human being that takes over.
This option is an added value because it never leaves your client unanswered. If the chatbot does not answer, an assistant operator will.
At Visor.ai, some customers use WhatsApp as a form of contact.
The companies that have integrated their chatbot into this app have seen a 50% distribution among their digital channels. It is a good investment because the subscription rate is quite high.
This acceptance only corroborates what has been said before. Being where the customers are is the way for brands to evolve and get closer to their audience.
This campaign, which used the chatbot to collect new voices from the TV channel, was the most successful ever.
In addition to the insurance and marketing sectors, this implementation is possible in the banking sector as well.
Reference banks will be able to make, through the bot, banking transactions, such as money transfers, among others.
The contact by WhatsApp can be the way to differentiate your company from others. Integrate your chatbot into the world’s #1 communication platform. To learn more, talk to us!
Design: Ana Rolo Text: Filipa Perdigão