chatbot has a lead conversion rate of 10% in Tranquilidade chatbot has a lead conversion rate of 10% in Tranquilidade

Insights by Talks

Last Wednesday, the three year old company specialized in AI chatbots organized their 1st edition of Insights by With tickets sold out, the event focused on sharing real business cases and the experiences of some of the main references in innovation and transformation of medium and large companies with ambitious and hard-working teams.

Tranquilidade case

Teresa Santos and João Luís Marques from the group Seguradoras Unidas, to which Tranquilidade belongs, were invited to speak at the event. During their presentation – with the support of A3 posters “because we don’t want paper but we want paper” – they revealed the advantages that the chatbot implementation offers to the insurer and its employees. From decreasing call center calls by offering alternative channels to customers, to the automation and optimization of processes, to increasing sales. 

Within two weeks, the chatbot joined the Tranquilidade team as another valuable member. Since then its’ responsiveness, functionality and specificity are easily changed and improved every day. The initial average of 290 chatbot users per day is now 1000, automatic conversations have approximately 70% response efficiency where human assistance was not required to fulfill the request and the highlight is the commercial lead conversion rate of 10% since the second month of 2019.

Next year, Tranquilidade intends to surprise the world with all their new projects, offering improvements and innovation to services and user experience. The most wanted is Tranquilidade WhatsApp with the incorporation of the chatbot: a new, more practical, higher expectations channel to communicate with the public.

On Spot Net and’s partnership

Miguel Tapada from On Spot Net, a brand activation agency, is trying to eliminate the gap between communications and sales, mainly in industries where sales processes take place mostly offline and information is often not available to companies. Also a guest speaker at the event, Miguel Tapada warned of the importance of personalized Marketing in which the right message is sent at the right time to the right person, with the analysis being performed individually.

Since 70% of the Portuguese population uses text messages in their daily lives, one of the greatest bets in Marketing is the application of AI. Two and a half years ago On Spot Net joined to work on their first project together with Heineken as a client. They gave answers to the challenge one of Heineken’s promotions faced by incorporating a chatbot capable of reading coupons and automating the awarding of prizes. chatbot has, in this case, an efficiency rate of 60% which is not higher due to a requirement for human validation. Note that implementing a chatbot is another contact opportunity, another channel that allows the company to return to the customer-initiated conversation and communicate more information about this or other promotions.

Miguel Tapada also shared data on the most recent project with Compal, which once again had’s partnership. In a single month, 2000 conversations were generated with an 81% response efficiency rate, with only 1% of the conversations needing human assistance due to the particularity of the questions.

The future of

Gianluca Pereyra, co-founder at, believes that companies in Portugal are now more capable to receive the injections of technological innovation they have needed for years, such as APIs and web solutions. He also shared that is currently focused on improving and expanding its AI chatbot services, such as voicebots and email bots, to increase customer acquisition and retention rates, profitability and process optimization for his clients.

More speakers attended the event about who we’re going to write next. Stay tuned and don’t miss our blog posts!

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