In May 2018 Knorr® Portugal launched a marketing chatbot in Facebook Messenger. The chatbot has been developed by Visor.ai in partnership with On Spot Marketing.
Participants are invited to get to know better Knorr® products, as for example Knorr® Pasta Pot, Knorr® Noodles and Knorr® Asia Noodles and can be rewarded with tickets for 4 summer festivals, NOS Alive, RFM SOMNII, Sumol Summer Fest and MEO Marés Vivas.
For that, users just have to submit a proof of purchase, using Knorr® chatbot on Facebook Messenger, from when they buy Knorr® products in the supermarket or the promocode they get when buying those same products in local grocery stores.
The chatbot then collects the points every time an invoice is submitted and when the user has enough points he or she can trade it for the rewards.
Simple logic, great engagement and another marketing chatbot online in Portugal!