Lidl Campaign
Articles’s Technology Highlighted in the New LIDL Campaign

The technology from, a company specializing in customer service automation solutions using artificial intelligence, is featured prominently in the new campaign from meat giant LIDL, which has certainly caught the attention of quality-conscious meat consumers. With the growing relevance of artificial intelligence taking on an increasingly predominant role, LIDL launched its “Chicha and Chacha Conversations” campaign, allowing customers simplified access to all information about its packaged meats, as well as offering preparation suggestions and purchase decision support through interaction with a chatbot on WhatsApp.

Imagine a chatbot that, using only a photo or text, not only takes away all the doubts about the meat, but also helps the customer in the preparation and to understand the origin of its product. This is the reality presented in the new campaign creating a completely immersive and transparent experience, which aims to unite new technologies with the consumer’s daily life.

“We are excited to bring this technology into this new campaign,” said Gianluca Pereyra, CEO of “With the growing importance of artificial intelligence, it is gratifying to see leading companies embracing this technology to offer consumers a more interactive and personalized experience. It is’s ongoing commitment to invest in providing an exceptional customer-to-company experience.”